Bringing meaning to "sustainable fashion"

What is Zero?

ZERO is a one-stop-shop eCommerce marketplace for holistically sustainable fashion brands that have been vetted in accordance with our extensive environmental and ethical standards. By using this approach to sustainability, ZERO assesses and accounts for everything from fabrics, dyes, and wastewater, to safe working conditions and living wages for all employees throughout the supply chain. Ultimately, ZERO seeks to inspire a fashion movement that prioritizes transparency when it comes to the items we purchase. We think it should be mandatory to tell consumers where products come from, what they’re made of, and how they’re made. ZERO serves as a “sustainable fashion” advocate, providing a platform for those unique brands that are not just committed to their sustainability claims, but can prove it through the scrutiny of our vetting process. As such, all of our brands are held to the same standards and are selected for their embodiment of a truly transparent retail operation. These brands repurpose unused fabric or vintage clothing, rather than buying new textiles, and continue to develop eco-friendly materials through regenerative practices, while also forgoing seasonal releases to further discourage incautious consumerism. We have picked these brands because they reflect the qualities of a conscious consumer, just like yourself. ZERO proves that ‘sustainable fashion’ does not need to sacrifice style. By buying from brands that care about their employees and the planet, we hope that you can order the clothing and one-of-a-kind pieces you love while also feeling empowered by your purchase. ZERO strives to reduce greenwashing and other deceptive marketing tactics throughout the fashion industry. Our mission is to promote the highest level of sustainability that exists in the fashion industry by creating a platform that connects consumers to genuine clothing. In doing so, we hope to reclaim the term “sustainable fashion” and give the title to brands who deserve it. Shop Smart. Shop ZERO.

ZERO HAS SPECIFIC REQUIREMENTS THAT ALL BRANDS MUST MEET. EACH BRAND MUST UNDERGO AN EXTENSIVE VETTING INTERVIEW, TO GUARENTEE FULL TRANSPARENCY.

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Our Founders

Zero was founded by college friends, Eliana Konsker and Brigitte Canty, looking to make a tangible difference in the fashion industry. ZERO is a female-owned e-commerce platform dedicated to the people and the planet. Together, Brigitte and Eliana hope to use their unique backgrounds to reclaim and redefine sustainable fashion. Growing up, Eliana loved dressing up and looked up to her celebrity stylist aunt who taught her all things fashion. After working for multiple high-end fashion companies herself, she came to love the industry for the individuality that fashion allowed, yet dreaded the true cost of clothing production. Eliana knew she could not ignore the damage done to both workers and the environment and dreamed of ways to extract the bad from fashion. Brigitte's devotion to the environment is a direct product of her unique childhood, which was centered around fresh air and learning through nature. Growing up on the coast in Northern California, she has witnessed the once pristine environment around her harmed by human activities like development and pollution. After working in multiple sectors of environmental conservation, Brigitte firmly believes that it is in the hands of young entrepreneurs to change the way we interact with our planet. Eliana’s fashion and business acumen coupled with Brigitte’s environmental expertise, makes for quite the perfect team. The duo seeks to fill the gap, by providing a platform where conscious consumers can find trustworthy, vetted, and reliable fashion brands. We appreciate you supporting us and in doing so supporting a sustainable, fashionable future!